The Malaysia Healthcare Travel Council (MHTC) had targeted at RM1.3 billion revenue at the beginning of this year, with RM1 billion in the 2016 financial year.
Solid support from the government, private healthcare sector“I am pleased to say that with solid backing of the Malaysian government, the growth of medical tourism industry is certainly better facilitated today,” expressed Dr Hilmi. He further elaborated that medical tourism is part of the local 12 National Key Economic Areas (NKEA), which is spearheaded to drive the country towards becoming a high-income nation by 2020.
Together with support from the industry stakeholders and private hospitals, local medical tourism continues to grow by having the healthcare providers to provide good quality, yet affordable treatments.
Chief executive officer of MHTC, Sherene Azli expressed that “Malaysia has a high-quality healthcare system with affordable pricing and healthcare that is highly accessible. On average, medical travellers’ contributions to the economy are double that of the regular tourists.” More private hospitals are now catering to more overseas patients, with an estimation of 15,000 beds nationwide by February earlier this year.
Dr Hilmi also commented that, to date, 74 of the best private hospitals were registered with MHTC, and this has “contributed to Malaysia’s current position as one of the best countries in the world for healthcare and being recognised by International Medical Travel Journal (IMTJ) from year 2015 to 2017.”
Malaysia had won the Health and Medical Tourism Destination of the Year award under IMTJ for three years in a row, from 2015 – 2017.
When mentioned about the targets of medical tourism, Dr Hilmi expressed that, “in 2011, 643,000 of overseas visitors had travelled to Malaysia for medical purposes. The number increased to 921,000 in 2016, with the revenue growing by more than 10% per year.” MHTC has been engaging in overseas marketing among visitors from the neighbouring countries – Indonesia, Myanmar, Vietnam, China and India.
CSR: Launch of fundraising campaign, #DamansaraCare
In conjunction with the hospital’s 20th anniversary celebration, Dr Hilmi also launched a corporate social responsibility (CSR) programme under a fundraising campaign, known as “#DamansaraCare”. As part of the CSR effort, a social media campaign called #LoveSlapDSH will be rolled out as well, along with various community-oriented programmes.
KPJ’s executive director, Aminuddin Dawam further expressed the hospital’s hope to achieve the RM1 million mark – each for the three beneficiaries, i.e. the Islamic Medical Association Malaysia Response and Relief Team (Imaret), Mercy Malaysia and Malaysia Relief Agency (MRA) – through this fundraising campaign. MIMS
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