Gone are the days when ‘media’ equates to a few power players: television, radio and print. The arrival of social media more than a decade ago has prompted brands and businesses to embrace a platform where the audience has the upper-hand when it comes to content consumption.

This is very evident in the Philippines. In fact, in 2016, a study by We Are Social and Hootsuite showed that Filipinos spend an average of 4 hours and 17 minutes on social media per day.

With the audience shifting focus from traditional media to digital, it is no wonder why some Filipino healthcare professionals choose to spread healthcare-related awareness through this platform.

In this two-part series, MIMS provides some suggestions on the top social media pages created and managed by Filipino healthcare professionals:

KKK: Kaalaman at Katotohanan ukol sa Kanser by Dr. Meredith Garcia by Dr Meredith Garcia (Facebook)

Dr Ann Meredith Garcia-Trinidad is a consultant Medical Oncologist working in several hospitals in San Carlos City and Dagupan City in Pangasinan.

Through this page, Dr Garcia-Trinidad debunks misconceptions, and spreads awareness about some of the most common worries and questions of Filipinos about cancer of all kinds. KKK’s posts are mostly written in Tagalog, coupled with images that simplify the message for easy understanding.



Endocrine Witch by Dr Iris Thiele Isip Tan (Facebook)

Dr Iris Thiele Isip Tan is one of the most popular doctor-bloggers in the Philippines. In her blog, she shares her perceptions on being a doctor in general (Misogyny in Healthcare), as well as some personal matters (#OurLoveStory in 15 tweets).

Her Facebook page takes on a different persona, though. Through posts, Dr Isip Tan provides answers to endocrinology-related questions that usually puzzle patients. In almost each post, the ‘Endocrine Witch’ poses an inquiry, then proceeds to give answers.

Samples of these inquiries include: 1) Can a diabetic patient go through tooth extraction? 2) The connection of diabetes and foot spa, 3) Radioactive iodine as medicine for toxic goitre.

HealthXPh by Various Healthcare Stakeholders (Twitter)

Co-founded by some of the most influential healthcare professionals in the country, HealthXPh provides an online discussion space for Filipinos. Its moderators include Dr Gia Sison, Dr Iris Thiele Isip Tan, Dr Remo Aguilar, and many more.

Some of the key topics discussed by HealthXPh through Twitter chat (#HealthXPh) are physician suicide, fake health news, student burnout, and the universal healthcare in the Philippines.

Twitter chats happen every Saturday, 9PM PHT.

The Skin Sensei by Dr Winlove Mojica (Facebook)

Dermatologist, Dr Winlove Mojica provides a professional’s point of view in taking good care of the skin, nails and hair. He discusses these stories by adding personal elements to humanise his content. For example, he posted the story on how he learned a new skill (cosmetic tattooing), and when he went out for a swim but forgot to apply sunscreen (what consumers should look for in sunscreens).

Bonus: Dr Mojica’s posts are filled with subtle jokes that Filipinos doctors will surely laugh at! MIMS

Read more:
Top blogs by Filipino doctors

References:
  1. https://smallbiztrends.com/2013/05/the-complete-history-of-social-media-infographic.html
  2. http://technology.inquirer.net/58090/ph-worlds-no-1-terms-time-spent-social-media