Celebrity Gwyneth Paltrow’s jade eggs are in hot pursuit by fans who desire better sex and overall feminine energy. Priced at $66 per egg, her website reported a complete sold-out and while these customers rave about its goodness, obstetricians and gynaecologists are not convinced and have dismissed it as baloney.

Her main selling point is taking fans back to history where queens and concubines used these eggs to stay in shape for emperors and are ”ideal for detox ”.

In fact, actress Shiva Rose who has used the eggs for years claims it helps to enhance one’s looks and “takes away negativity and cleanses”, while other fans claim that regular use increases chi, orgasms, vaginal muscle tone, hormonal balance, and overall feminine energy.

“Biologically impossible” for eggs to boost libido

The article on Paltrow’s site does include a disclaimer stating that it “is not, nor is it intended to be, a substitute for professional medical advice, diagnosis, or treatment, and should never be relied upon for specific medical advice".

However, health experts read it as loads of baseless advice and warn about potential health risks such as bacterial infection and toxic shock syndrome.

Jen Gunter, an obstetrician and gynaecologist for Kaiser Permanente in San Francisco, says the claim that the jade eggs can balance hormones is “quite simply, biologically impossible.”

"Nothing says female empowerment more than the only reason to do this is for your man!" says Dr Gunter. “Pelvic floor exercises can help with incontinence and even give stronger orgasms for some women, but they cannot change hormones.”

Christine Greves, an obstetrician and gynaecologist at the Winnie Palmer Hospital for Women and Babies at Orlando Health, notes that “detoxing” the vagina – whether that’s by douching or other means – is not needed or recommended.

“If a woman has certain complaints with her vagina, there is a foul smell or she has abnormal discharge, she needs to see a doctor because she may have an infection that needs treatment,” she says.

Leena Nathan, an assistant clinical professor of obstetrics and gynaecology at UCLA Health in Los Angeles, explains that "jade does not result in hormonal changes, even when inserted in the vagina”.

Rather than counting on the help of jade eggs, Nathan would advise women "to save her money and see a great pelvic floor therapist instead if she needs help with pelvic floor strengthening".

Other fake endorsements by celebrities

Yet, people are wired to emulate the idols they admire, as reported by researchers from McMaster University. Many do it despite health hazards, even when the efficacy of health remedies is in question.

One such case involves the morning sickness pills endorsed by Kim Kardashian which raised doubts by the Food and Drug Administration (FDA) on its effectiveness. Despite flawed data, the pills were promoted.

Nav Persaud, a family physician and researcher at St. Michael's Hospital, who was part of the team involved in the analysis, said, "Everything related to this medication should be revisited. Until there is clear evidence this medication is effective, clinicians should stop prescribing it and the implications are that patients should stop taking it."

Businesses are cashing in on this gullibility. It works with a tweet or Facebook post and even when bogus websites or advertisements claim that celebrities endorse a product which they never did, people still buy the idea.

Obsessed with the perfect looks of celebrities, people are willing to believe the fake news reports on how Melissa McCarthy lost 50 pounds and John Goodman lost 100 pounds without dieting. Some are even willing to freeze themselves to lose weight just because Demi Moore used cryotherapy, though it lacks scientific evidence.

Similarly, the necessity of many screening tests like the mammograms has been overstated. After actress Angelina Jolie revealed that she has a gene mutation which poses a risk for breast and ovarian cancer, between 80 and 100 women in Singapore have rushed to take the test each year. MIMS

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