The Department of Health has taken its health information campaign to a new level. A slew of public health reminders are now plastered on the walls of a train operated by the Light Rail Transit System Line 2 (LRT 2), which runs the Santolan-Recto route.
Messages such as 'kumapit sa handrails, huwag sa droga (Hold on to handrails, not drugs), 'Offer your seat, not your virus,' 'Eat a well-balanced meal' decorate a train in the LRT 2 line to raise awareness among the riding public.
Other public health messages, collectively under the project ‘Train Wraps’ posted inside and outside the train, include reminders on hand washing, dengue prevention, blood donation, child immunization, HIV/AIDS and healthy lifestyle promotion.
DOH noted that the ads are expected to generate impressions from the commuting public.
“The objective is to make sure that our health programmes and the various public health programmes are brought closer to our people and hopefully effect a better lifestyle and health for everyone, especially the commuting public,” Secretary of Health Francisco Duque was quoted as saying during the launch.
The DOH has allotted Php 4 million for the project that will last for three months.
DOH Undersecretary for Office of Technical Services Gerardo Bayugo said this was the first time the department collaborated with the management of a public transport system.
“We know our people these days would like to do so many things but with so little time and opportunity while waiting for the train to come, looking at people getting out of the train [and these] are opportunities wherein important messages of health can be read, can be understood,” Usec. Bayugo was quoted as saying.
“The DOH is committed to raise awareness of the public by disseminating correct and reliable information on protection against, for instance, the so-called WILD diseases (waterborne diseases, influenza, leptospirosis and dengue). This is what we aim to achieve through these train wrap advertisements,” Secretary Duque said.
LRT 2 caters to about 200,000 passengers daily. It is, however, the least of busy of all the rapid transit lines in Metro Manila. MIMS