When you are a busy healthcare professional, managing your time well can be a challenge. The demands of your main responsibility might not allow you ample time to do a lot of other important tasks. As such, outsourcing is a an increasingly popular option today, both for healthcare professionals and healthcare institutions.

When you engage other people to perform certain tasks, you can focus better on your main responsibilities, which in turn leads to better productivity and time management. Furthermore, you might get better results from outsourcing than from doing those tasks yourself, as those commissioned will be able to dedicate themselves more fully to the tasks.

Here are a few examples of work and services that you can start outsourcing today:

1. Writing & Translation

Writing and translation are two common services that many health professionals outsource. Outsourcing medical writing can be done for a number of reasons. For instance, your clinical team or healthcare institution may need to prepare regulatory documentations, or you may have a professional blog or website that you constantly need to manage and update. Perhaps, you need certain documents to be translated into another language. It is important to engage medical writers with the right skill sets and experience, and to develop a good relationship with them. [1] This way, you can get documents that communicate messages effectively and save yourself and your team a significant amount of time.

2. Graphics & Design

Incorporating graphics and design in healthcare is very important, and designers have helped to transform the healthcare industry in a number of different ways [2]. The medical and healthcare field sometimes require information to be presented in a creative and appealing way, regardless of the audience. It can be a visual tool to enhance doctor-patient communication, or simply illustrations for books and other medical publications. If you or your organisation lacks the expertise and relevant skill sets to get the kind of results that you want, outsourcing graphics and design work may be the best option.

3. Digital Marketing

In the healthcare sector, many healthcare professionals use websites and medical blogs as a platform to disseminate medical and health-related information as a way to educate the public. Whether the website belongs to an individual or a healthcare organisation, digital marketing is important to improve the online presence of these websites and blogs, thereby reaching the target audience more effectively [3]. Outsourcing digital marketing, particularly in the area of search engine optimization (SEO) and web analytics, can help websites to rank higher in search results and means that credible, authentic health information can reach Internet users more easily.

4. Technology or Programming

Developing an effective, user-friendly and professional-looking website at the same time may require much additional time and effort. Website development is another service that you can outsource when you have limited time and skills to invest into the work. You might have a great idea that can be implemented in the form of a medical mobile app but lack the time and resources to work on it. This can also be a reason for you to consider engaging the services of a mobile app developer. MIMS

Read more:
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Healthcare professionals: What you should know about shared decision-making

Sources:
[1] Klapproth, Julia F. “Successfully outsourcing medical writing”. The Medical Writing Business Vol. 24, Issue 3. Web. EMWA. 2 Nov 206. http://journal.emwa.org/the-medical-writing-business/successfully-outsourcing-medical-writing/
[2] Dempsey, Samantha. “How Designers Can Improve Healthcare for Everyone”. Scientific American. 2 Mar 2015. Web. 2 Nov 2016. https://blogs.scientificamerican.com/guest-blog/how-designers-can-improve-health-care-for-everyone/
[3] Hambelton, Kristin. “Why is digital marketing critical in healthcare?”. Becker’s Hospital Review. 22 Jul 2016. Web. 2 Nov 2016. http://www.beckershospitalreview.com/hospital-management-administration/why-is-digital-marketing-critical-in-healthcare.html