Here are 10 reasons why you should begin your journey with words.
1. Establish credibility, authority and expertiseYou become the authority the moment you see your book online or in print. It is the new college degree that gives you a stamp on what you know. You are writing on a topic that you have the expertise in, and through this, you build trust. This credibility gives you an edge to validate your work and for others to validate their knowledge. It is a gateway to gain recognition and respect, and advance your career.
2. Own your nicheWhen you write a book about a topic, for example, palliative care or coping with depression, you own the niche. True, there could be thousands of books on the same topic but again, there is always that new angle and personal experience that nobody can doubt. It is your story narrated in your own voice.
3. Build your list and client baseYour book is an ideal lead because books do not fade with time. People do not delete them but revisit the pages for solace or reaffirmation. It is your ageless imprint for your patients. You also generate a bigger clientele, and probably, a more informed group.
Dr Doni Wilson finds that writing a book does not keep his patients away; it helps to ease communication between doctor and patient, and in some ways, it establishes a reassuring link.
“The quality of my patients has improved because they are more educated before they even pick up the phone to book an appointment with me. Potential patients know my philosophy and professional approach before they meet with me. They come to their appointment with much more clarity about what they need and what they want,” he said.
4. Raise your visibilityExperts write books. Commentators live on posts. Once you have authored a book, you become more visible, in other words, more real. You chart new frontiers and set benchmarks for the topic.
Writing is beyond attention grabbing. It brings people to you, and also gives patients more confidence and clarity on how you can help them. Call it the best marketing tool if you are in your own practice, or to build your brand. After all, in this global village, it is about building your global personal branding.
5. Diversify your portfolioBeing an author can expand your career portfolio. You can be engaged as a consultant or coach to give workshops on your subject, and this will broaden your networks in the field. By doing so, you also gain fresh insights from participants, which could help you create more value-added content. With more speaking and conference engagements, you are open to more consulting opportunities.
6. Leverage your existing jobSharing your expertise can enhance your community connectivity and this may even open up new avenues for better work opportunities. If you are thinking of gaining overseas exposure, your book may take you places. You gain a competitive edge when you are more visible and credible.
7. Raise funds for charityBeing an author offers you more channels to show your corporate social responsibility (CSR). By giving back to society, you are showing yourself as a good corporate citizen. You may have your favourite charity and you can use your book to raise funds for it.
8. Earn extra incomeIt is always nice to gain recognition as well as gain that extra cash. You need not feel guilty about it because first, it is your own effort, second, it enhances lives, and third, it is your gift to the world.
Dr Thomai Dion, a writer of children’s science books and a pharmacist, wanted to share with her son some of the things that she is passionate about. She started writing books and it opened new doors for her, resulting in additional income and global visibility.
9. Heal through wordsWhile writing can be a very solitary act, it has a ripple effect. You may write for self-development or as a form of therapy, but ultimately, while transforming yourself, you are also empowering someone out there. When you are passionate about what you are writing, chances are that your readers’ passion will also be ignited. Your words can be as powerful as your hands in mending broken bodies and healing distressed hearts.
10. Leave a legacyWe can’t live forever but our voice does. This voice can be immortalised through words, and your book will be the best legacy of your imprints on the scores of lives that you have worked with, and for those whom you cherish. Your book defines you and what you stand for. Will it add value to lives out there? Will it linger on even when you are long gone?
As in the words of one of America’s bestselling authors, James Altucher, “Writing is an event. It shows your best curated thoughts and it shows customers, clients, investors, friends and lovers what the most important things on your mind are right now.” MIMS
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